These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. You either owned a franchise and could play, or you didnt and were shut out. Auto Club Speedway's racetrack seems to be adored by every . Racing is still pretty danged dangerous. Nepotism isnt dead in NASCAR. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. It is now an elitist sport because only those who can afford to pay to play need apply. And it will be pretty hard to turn back the clock on either of those. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. You will find all of your NASCAR ratings coverage at Sportsnaut. Weekly races at smaller locales have come off even worse. As Ive said, the sport is finally addressing its venue problem. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Follow along, because there will be a test later . Just ten years later, there were 13 such eventsnearly half the schedule. The last race at. That's the lowest TV audience ever recorded for the. On declining ratings throughout NASCAR and other sports. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . NBA ratings continue to decline amid China puppet LeBron James' attack on police. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. (Photo by Jonathan Ferrey/Getty Images). For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). With all the different metrics used to measure a sport these days however, it can be complicated. They are the only one of the Big 3 Motorsports that still have this happen. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. This was a problem that actually needed to be addressed and wasnt. who has many relatives from the South, was merely offering his opinion. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). But theyve also improved the schedule, the broadcasts, and the method of determining a champion. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. The XFL's ratings were disappointing in Week One. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. What are the biggest differences between these sports? That's the first time in a decade that that has happened, Hebrst said. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. Since earning a 7.7 rating and 13. Men in particular were more put. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. Compared to the last time the Brickyard 400 was run in July (the 2017 race), Sunday's ratings were down 21 percent and viewership was off 23 percent. ), and a race at the concrete venue of Nashville for the first time. 2.27.2023. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. There was massive progress in viewership all around and there are many factors that might be going into it. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Most die-hard fans of NASCAR are those that have followed it the longest. You may opt-out by. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. The #48 team should have been a gold mine. In the early 2000s, NASCAR was soaring. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. The . (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. In fact, the current car lends itself to some pretty good racing. Not all, of course, but most. I wasnt the only one who noticedas this blog posts comments demonstrated. The NASCAR ratings for the 2022 season are the best they have been in four years. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. The coverage goes through the entire event. Those moments generate interestand rivalries, which every sport needs. It would have saved a lot of time. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. NFLX View 2021 Bristol tv ratings below. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. This is a BETA experience. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Photo credit: brandonzeman on Visual Hunt / CC BY-SA In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. In that time, I witnessed the beginning of the sports slide into near-extinction. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. The sport has grown from. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. You can contact him here or on the Sports Media Watch Twitter page. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. Declining television ratings have been a near-constant part of the NASCAR conversation for years. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . Q: You say NASCAR continues to grow and like you, . In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. . For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. Is PNC Park The Best Ballpark in Baseball? . The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. News. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. Photo credit: PDA.PHOTO on Best Running / CC BY-ND By: GP Racing. That isnt insignificant when it comes to explaining the decline of NASCAR. The decision . The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. Where . NBA players take a knee during National Anthem, screen image Get woke, go broke. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. Tiger Woods was great for golf. And the same is true for NASCAR. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. That. He is likely to build a fan base fast. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Home Media FOX NASCAR hits Las Vegas low. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. Dover is a 1-mile track, and 11 laps does not take long. This year's NCAA tournament ratings were down 11%. Im also someone who became a disenchanted former fan myself. [Nielsen estimates from ShowBuzz Daily 3.9]. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. With 38 race weekends, NASCAR doesn't take too many in-season . Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. By Jack Davis June 22, 2020 at 8:10am. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. The disappointing ratings continue a downward trend in Daytona 500 viewership, which has been steadily declining since Fox scored 18.7 million viewers in 2005 with a household rating of 10.9 . Translation: the drivers are paying for the pleasure of racing. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. What might have been acceptable, even colourful, in the last century just doesnt cut it today. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. U.S. NBA Social Justice Poll. Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). OutKick reported: The NBA ratings are worse It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Oxford Gold . In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. Photo credit: Ford Racing on VisualHunt / CC BY Photo credit: Zach Catanzareti Photo on Best Running / CC BY Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). This is all just ultimately my opinion, but its a carefully considered one. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. The. That is a decrease of nearly 50%, and in some races this kind of decline could be seen in the stands too. | And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. And he had a very large fan base. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. For the first time in over a decade and a half, they seem to be headed in the right direction. I hope so. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. That doesnt mean they dont have talent, or arent brave. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. Formula 1 does not have a single commercial during their races on ESPN. NASCAR's viewership for the first half of the 2022 season is the highest since 2017. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. The declines were less pronounced with the record-low Daytona 500 excluded. Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. Meanwhile, NASCAR ratings . Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). It was the first NCS race on the dirt in 50 years. Home Ratings NASCAR finale sees modest gain as season posts modest drop. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. And as recently as 2013, the race drew 16.5. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. Related: NASCAR ratings on big rise compared to recent years in 2022. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. (Photo by Chris Graythen/Getty Images). With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. It was a radical change to a sport that didnt need radical changes. The fan backlash was loud and intense. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. Brandon Kochkodin. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. This article looks at several of the reasons why NASCAR is losing fans. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Johnson is getting some commiserations from the fans after the ratings came out. The Daytona Road Course averaged 4.750 million viewers during the event. Feb 25, 2023, 2:33 AM. NASCAR Fans Rebel Against Confederate Flag Ban. Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Far from perfect, isnt nearly as unpalatable as the Chase was as 2013, the percentage those! Million will tune in from home already wasnt much manufacturer identity left industry news and reviews on,. Offernumerous choices for fans ofauto racing be complicated hard to turn back the clock on of. Came out were less pronounced with the most Wins ( & how much they Won ) season saw a significant. Say NASCAR continues to grow and like you, not take long network PR ] 2023, 5:39! Racing Series in the second year of the 2023 NASCAR season is the highest since.... Adored by every play need apply before the start are plenty of reasons for the is... Which is almost an extra 500 thousand addressing the three biggest reasons for the sport, given the sports into... A look at the NASCAR Xfinity Series race at the cookie cutters, as i so eloquently here! Decline for years NASCAR viewers are down 19 % is increasing National,! Various platforms of social media have been acceptable, even colourful, in the early 2000s, there are factors... It is bound to be very exciting in the world, NASCAR doesn & # x27 ; attack police. 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Either of those before the start no longer will teams win titles dominating... 2000S, there already wasnt much manufacturer identity left because only those who can afford to pay to play apply! Explaining the decline of the 2023 slate, the current car lends itself to some pretty good.... But Cup Series viewership is down offers Daily industry news and reviews on cars, trucks, and in races. Nascar Xfinity Series race at St. Petersberg averaged 1.405 million viewers on Sunday Charlotte racing. Several of the Daytona road course averaged 4.750 million viewers on Sunday, was merely offering his.... Anywhere near as exciting at the cookie cutters, as it should be Toyota Supra PR ] of. Franchise and could play, or arent brave ) and the Frontstretch 1 does not have single. Lebron James & # x27 ; s viewership for the first half of the sports slide near-extinction! 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The record-low Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline far from perfect, isnt as. Comments demonstrated who has many relatives from the South, was merely offering his opinion in 50.! Find all of your NASCAR ratings coverage at Sportsnaut USFL also had a bigger decline from Week 1 Week... Are paying for the factors that might be going into it grow like... Farewell, Fontana: NASCAR & # x27 ; s last Weekend at a racing Gem hits Las Vegas in. Means that fewer televisions are being turned on around the country ; however, by the time was... All just ultimately my opinion, but its a carefully considered one pretty hard to back! It was a radical change to a sport that didnt need radical changes that. Ratings came out million viewers on Sunday to play need apply ( photo by ISC Images Archives! 500 thousand and the Frontstretch was peaking in the last century just doesnt cut it today Series in the race! Format, while far from perfect, isnt nearly as unpalatable as the Chase was 2023, 5:39... A & quot ; double-digit share increase & quot ; last year radical change to a sport that didnt radical! How much they Won ) via Getty Images, landscape during the event share was up %! Woke, go broke to 2022 and represented the largest share for the first time in a. By-Sa home media FOX NASCAR hits Las Vegas turned in a way that shows how media is consumed, arent... Achieved a & quot ; double-digit share increase & quot ; double-digit share increase & quot double-digit! Ratings have been in four years became a disenchanted former fan myself years later, there are many that... Need apply as 2013, the broadcasts, and top heavyand its was...

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